A neuroscientist and some grape skins vs. the pharmaceutical industry.
A medicine that made itself unnecessary?
In late 2017, NPR aired a two-minute segment on the science behind our new pain cream. It became such a popular segment that it left our customers hungry for more detail. So by popular demand and for the first time ever, here’s part 5 of an 11-part story on the discovery and creation of Ted’s Pain Cream. To read from the beginning, click here.
Just to be sure his success on his own pain wasn’t a fluke, Dr. Ted Price headed back to his university neuroscience lab to make more cream. He began passing it out to friends, family and colleagues as an experiment, asking them for honest feedback so he could adapt the cream and understand how it could be used. As the reviews poured in, he began to notice a pattern. While nearly everyone reported some relief, the users who raved the most were the ones who applied the cream a few times a day for several days. Many even reported that the effect lasted long after discontinuing use.
This was significant for a couple of reasons. One, it was a helpful confirmation of Ted’s own experience with the cream – after that initial week of use, he only needed to apply the cream to his ankle now and then. But more importantly, the user reports seemed to validate Ted and Greg’s hunch about resveratrol’s mechanism of action. If indeed resveratrol was doing what they suspected, then it made sense that it would take time to reset a hypersensitive nerve to its optimal pain threshold. But once reset, in theory, the nerve should stay there on its own without needing any further help.
This was exciting for both of the neuroscientists, who had long believed that the origin of the Opioid Crisis was due in part to the prevailing cultural idea that more medicine is better. Ted and Greg wanted to help create a world where less and less medicine was necessary. The fact that they may have a product that could upend the entire pharma business strategy, well, that appealed to their subversive sides.
To prescribe or not to prescribe Next >